Harp Interactive
MARCH 31, 2010
Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed. The client wants to know if their social media campaign is working!
Kikolani
JANUARY 26, 2010
The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Most natural links generally are linked to your website or company name. Social Media ROI. Measuring Social Media Influence. Best links are from trusted sites with proper anchor text.
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Convince & Convert
JANUARY 11, 2011
PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. By no means perfect, but much more illustrative than follower counts.
Akamai Marketing
JULY 28, 2011
PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic.
Waxing UnLyrical
OCTOBER 22, 2010
Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. decision on what to measure will be unique to each company. Read All About It!
Waxing UnLyrical
SEPTEMBER 13, 2010
Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. We’ll pick up where we left off last week, discussing social media ROI. The biggest problem with measurement is a lack of understanding of the basic principles of this art.
Jason Yormark
AUGUST 30, 2009
Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).
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