Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

Press Release 81

Press Release News Wireless Journal 81

Bill Hartzer

MAY 14, 2010

So, if you are a company that sells “red widgets&# , how would you go about getting a top search engine ranking for “red widgets&# ? It really depends on your industry that you are in, but generally speaking there’s going to be some way to add additional content to your site. Doing it Yourself. Hiring a Writer.

Engineering 100

Engineering Sites Widget Tips 100

Bill Hartzer

MARCH 29, 2011

– Press Release Web Sites (prnewswire.com, prweb.com, marketwire.com, businesswire.com). – Message Boards (people still use them, and they’re typically on topic). Find articles or press releases that have been recently posted on your subject. – write about a company in your industry.

Press Release 128

Press Release Content Message Boards Domain Name 128

Akamai Marketing

MARCH 29, 2011

Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Blog regularly 1-3X minimum per week.

Press Release 238

Press Release Technorati Klout Metrics 238

Convince & Convert

JANUARY 21, 2014

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. On average, if you joined the Facebook Page, you spent about $22 extra on the company. The end result was definitive.

Study 167

Study Social Media Forums Case Study 167