Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

Quantcast 188

Quantcast Data comScore Microblogging 188

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete 277

Compete Quantcast Sample Samples 277

Kikolani

JANUARY 13, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 6 Ways To Tell If You’re Social Media-Ready – Some companies would fare better to run like hell from social media than use 2012 to join the conversation. The Resources Mashup. Blogging / Writing.

Mashup 115

Mashup Resources Quantcast Yahoo 115

ProBlogger

FEBRUARY 10, 2013

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. It’s also now evident that Google has no love for low-quality sites and inbound links from them. Try Compete, Quantcast and Alexa, but be aware that none offer completely accurate data.

Quantcast 42

Quantcast BuzzStream Reputation Google Reader 42

Viper Chill

NOVEMBER 29, 2011

First I’ve highlighted a huge list of tools that serve various different functions and can be great resources to add to your marketing arsenal. Of course, be sure to write down anything you discover from this research as well – whether it be other sites in your industry or any marketing ideas that you discover.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Does Google PageRank Really Matter? : It’s my birthday and I have some great news!

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing?

Tools 188

Tools Social Media Radian6 CoTweet 188