The Marketing Blog

OCTOBER 10, 2008

BarCamp Delhi is proposed to be a camp where enthusiasts get together and discuss/ brain-storm/ share opinions/ information/ wisdom about anything. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Yeah we are talking about BarCamp !

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Content Analysis Sports 120

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Some of which will come from companies you haven’t heard of and some from the big guys. You have to decide and we’re still learning how to do that. This was really explosive.

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145