Harp Interactive

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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Check their credentials and the company’s search engine standing for keywords.

Questions 313
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4 Ways To Tap Into Local Markets

Harp Interactive

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. Google has added geotagging to Blogger. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging.

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Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

Social Media Marketing and Search Engine Optimization work best when synergized. Make sure your profile is public and available to search engines. Make sure that you use keywords for anchor text (the text that is hyper-liked) instead of “My website”, “My Twitter” or “My Company” etc.

SEO 313
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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate.

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The Social Influence Surge—Are You Prepared?

Harp Interactive

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. See more!

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25 Tips to Get Your Website to the Top – How to be #1 on Google!

Harp Interactive

According to information leaked on AOL (AOL results are fed by Google): #1 position on Google search results page is worth 8.5 So, now that you have decided you want to be #1 on Google (or at least on the first page), here is how you can achieve that. Create an XML sitemap and submit it to search engines.

Google 362
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The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. The objective was to dominate Google in order to combat the negative buzz! 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE.