Sherrilynne Starkie

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Zuck’s facts about Facebook

Sherrilynne Starkie

The media are reporting on it. ” He cites surveys and feedback from users to shore up his arguments: “When we asked people for permission to use this information to improve their ads as part of our compliance with the European Union’s General Data Protection Regulation, the vast majority agreed because they prefer more relevant ads.”.

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

New reporting tools for Facebook Messenger. Facebook has introduced new tools to its app, Messenger, that make it easier for users to report conversations that violate the network’s community standards. Previously, users could report Messenger conversations only through Facebook reporting tools or Messenger web.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Seventeen countries say that fake news has played an important role in recent elections, according to a report from Freedom House. This initiative is part of the Trust Project , an international consortium of news and digital companies collaborating to build confidence in the news media. And it’s a big problem.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants. A social media consultant spends a lot of time looking at data.

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Top five: social networks are cleaning up their acts

Sherrilynne Starkie

Facebook plans to restrict data access. Fast on the heels of the Cambridge Analytica scandal, the world's biggest social network is making changes to how third parties can access data. Twitter releases 12th biannual Transparency Report. LinkedIn gets only one request for member data from Canada's government. followers .

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Online ads: the benefits of retargeting

Sherrilynne Starkie

And by ‘someone’ I mean it was the Hudson’s Bay Company. It’s anonymous and the advertiser doesn’t get any usage data about the visitor, so retargeting protects shoppers’ privacy. Others report sales conversions up by almost 60 per cent.

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Top Five: Should Facebook be regulated?

Sherrilynne Starkie

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads. TikTok gets fined $5.7

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