Communities Social Networking Upcoming White Paper 
Webbiquity SMM
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Again, you can “advertise&# upcoming webinars in your sidebar. Here are 20 ideas.
Convince & Convert
APRIL 20, 2010
Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.
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Buzz Marketing for Technology
JUNE 27, 2008
Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today.
Convince & Convert
MAY 27, 2010
Let’s say you have a white paper for download on your site. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I see it as a nice play for CC, but not sure I fully get it. Need to … noodle on it a bit. How can I help you?
Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.
Convince & Convert
APRIL 28, 2010
Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff.
Convince & Convert
MARCH 23, 2010
Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And many of us in the social media space are guilty of that particular sin. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.
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