Direct Marketing Observations

APRIL 27, 2010

With that being said, once people are “there&# , and they “get it&# , they can see pretty quickly what the trans-formative nature and power of social media is like, and what it can do. Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

MARCH 4, 2010

The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. With that being said, in my opinion, here are the best social networks for health and fitness that I’ve found. This site has all of the social elements it needs to be successful except for one.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

APRIL 19, 2010

“I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. and you know what?

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

OCTOBER 15, 2010

2) There will be a continued increase in the value of communities but you will also see more splintering of those communities into niches. Face it, we all have a niche, and connecting to those people via an online community, certainly drives a good portion of our searches. For starters, think local and then learn how it works.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

MAY 28, 2010

Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create a community for customers and fans. Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

MAY 20, 2011

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. It’s community based and people based and not sales based. Except, it was easy to see back then ( or is that now?)

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

JULY 6, 2010

Let’s short list 11 high level social media solutions and tools right now. A Ning Like community or Forum solution. Social Bookmarking. Social Monitoring. You don’t need to try or “do&# every social media solution to be successful. What is going to give them the biggest return, the biggest impact?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143