Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Slideshare presentations. Social Media and Community Building. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. The RSS feed is: [link].

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. The RSS feed is: [link].

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

And featured it in a big presentation I did at an event here, too — so, trying to give back! In fact, I’ll be giving away some freebies at a webinar in the near future. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. What do I do?

Products 267

Products Consultant Price Social Media 267