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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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“I want a Twitter for All the Various Parts of the Government”

Social Media Strategery

He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic. He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic."

Gov 2.0 85
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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

You don’t have to wait until you hammer out a Twitter policy or get legal approval for your blogging guidelines to start this transformation.You don’t need to create all kinds of widgets and mashups with your data. If this is still a policy at your agency, show them this and get the policy changed.

Gov 2.0 125
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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

community’s zeal for all things social media and online, 1/3 of Americans still don’t have access to broadband Internet , and even among those who do, less than 50% prefer to contact their government via online means, instead preferring the telephone, in-person contact, or writing a letter (!!). community?

Gov 2.0 126
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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

Legal also played a major part in crafting our comment policy. Therefore we coordinated a policy and Terms of Use between the Office of Chief Counsel and other TSA offices. But all in all, we’ve been able to make policy changes ( Black Diamond & Electronics in Bags ) and better train our work force. If so, what was it?

Blogger 81
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Gov 2.0 Jobs, Moves, and Opportunities

Social Media Strategery

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. The Director, New Media and Web Communications has specific responsibility for training and guiding Department Web Managers and for overseeing implementation of web policies and procedures. Open until Feb.

Gov 2.0 86
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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

Jay is doing some travel for a client. At one point, Digg was the poster child for Social Media and Web 2.0 For me Digg was never that community for me. It wasn’t as, like, a community-enabler in the same way that Twitter and Facebook have become. I mean there’s certainly a community aspect to that.

Digg 113