article thumbnail

Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

Southwest seems to be the poster child for this transgression. It’s funny and somewhat ironic, but if it were not for social media, the perception of Southwest Airlines as the gold standard for airline travel would probably be pretty intact. Alas, some never seem to or ever will get that memo. The memo is simple.

Airlines 138
article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Though, I travel a lot, cruising is not my usual style of vacation. Every travel writer knows the creditability risk one takes when recommending a resort or cruise that one stays at for free. Some have requested that Cruise Critic have a formal policy requiring RC’s to identify themselves as such.

Brands 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“I want a Twitter for All the Various Parts of the Government”

Social Media Strategery

Or that local bloggers in other nations can now provide their readership with accurate information because they’re embedded directly with the Department of State’s traveling press corps. So yeah, I agree with Chris that the government should always keep the end goal of being helpful to the public in mind. is about being helpful.

Gov 2.0 85
article thumbnail

Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

You don’t have to wait until you hammer out a Twitter policy or get legal approval for your blogging guidelines to start this transformation.You don’t need to create all kinds of widgets and mashups with your data. If this is still a policy at your agency, show them this and get the policy changed.

Gov 2.0 125
article thumbnail

An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

Legal also played a major part in crafting our comment policy. Therefore we coordinated a policy and Terms of Use between the Office of Chief Counsel and other TSA offices. But all in all, we’ve been able to make policy changes ( Black Diamond & Electronics in Bags ) and better train our work force. If so, what was it?

Blogger 81
article thumbnail

Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

to Internet for government data, policy and services&# by Alex Howard at O’Reilly Radar Government Use of Social Media – “In Addition to,” Not “In Lieu of” by Steve [.] I’m one of the leads for our social media/Government 2.0 link] hillary hartley I like your thinking. support the write's unique point.It

Gov 2.0 126
article thumbnail

Social Media and IT Security: Adversaries or Partners?

Social Media Strategery

Joshua Salmons stated it best in a recent blog post – “If the president left his travel agenda scheduling up to the Secret Service, he’d never leave the White House bunker (”Safer” is easier.). .&# However, in banning social media because it’s “safer,&# are we effectively burning the town to stop the plague?

Gov 2.0 86