The Realtime Report
NOVEMBER 27, 2012
What’s the ROI of a Bigfoot Sighting? “Betabrand is perfect because we have such an open, experimental approach to branding,” says Lindland. From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement.
The Marketing Blog
DECEMBER 10, 2009
Understand Social Media as a Philosophy and its application as a Culture. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr.
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The Marketing Blog
DECEMBER 24, 2009
I think ROI should always be a consideration but I don’t think it should be the only consideration. [In In a presentation by Aaron Julius Kim about ROI]. In a presentation by Aaron Julius Kim about ROI]. A tool is much easier to adopt than a strategy. With a tool you simply “turn it on” and see what happens.
Convince & Convert
MAY 4, 2010
For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. There is of course relentless chatter about social media ROI and success metrics. The ROI of many Enterprise 2.0 Note that open source does not mean free, however.
The Marketing Blog
AUGUST 3, 2010
If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort.
Buzz Marketing for Technology
JUNE 27, 2008
HP Communities. Search: HP Communities. Business case vs. ROI. ROI, NPV, IRR, payback, TTV. Communities of Practice. Cultivating Communities of Practice. Type the digits above: Submit » Information disclosed in this community becomes public. Communities (41 posts). » Contact HP.
Buzz Marketing for Technology
JUNE 27, 2008
Open Source. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community.
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