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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Create novel content or mobile apps, for example. Like this post?

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265
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44 Blogging Questions and Answers

Kikolani

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text.

Questions 167
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198: 6 First Income Streams Recommended for Bloggers

ProBlogger

If people are there because they want to connect with other people who share a similar interest or a similar life situation, it may be harder to sell information but it might be easier to sell them into a membership community. Amazon provides a variety of different tools and widgets that you can use on your site.

Blogger 55
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What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Play the long game by focusing on building an engaged community. Why it works: The Norfolk PD offers a variety of inspiring and funny content that caters to their local community. Some of the most effective techniques we’ve used are: Surveys. Chat widgets like Drift or Intercom. Let’s dive in! Customer interviews.

Research 111
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

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Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? API Widget Economy: Social Media Business Podcast (11). And what is free stuff anyway – marketing? advertising?