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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

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Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

blog with FeedBurner Social Media Release Criticism: Nine Points to Consider Social Media – Digg, MySpace,YouTube – Web 2.0 blog with FeedBurner Social Media Release Criticism: Nine Points to Consider Social Media – Digg, MySpace,YouTube – Web 2.0 Smooch Dating ¬ My Latest Mobile 2.0

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Depending on what type of page you are creating (for a business, publication, celebrity, etc.) Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Give them a reason to want to communicate. After all, every interaction shows up on the Fan’s news feed.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Small Business SEO: 46 Experts on the Biggest Mistakes SMBs Make with SEO (and How to Avoid Them) : What have small businesses done wrong in the ways of SEO? Your strategies must employ content creation, community management, local/maps optimization, among others. How many of these new tactics have you adopted?

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