SocialFish

DECEMBER 2, 2010

Although the word “community” isn’t in the mission statement, it is important to the organization. on the value of social media in building community, a board member asked, “What is social media?” …I thought, this is going to be a long hour. Maybe as a nonprofit focused on building community they don’t think about that stuff.

Communities 199

Communities Social Media Influencer Buy 199

SocialFish

APRIL 6, 2011

Marketing takes the lead on growing outposts, identifying influencers, and developing word-of-mouth marketing programs. Membership and marketing collaborate to build lists and design member recruitment campaigns appropriate for social media sites. Marketing designs campaigns for products, services, and events.

Social CRM 192

Social CRM Collaboration Curation Newsletter 192

SocialFish

MARCH 16, 2011

For associations, the idea of “customer relationship management” is analogous to what we think of as the member lifecycle: member recruitment, member retention, member services, and marketing–and especially member engagement. It’s about developing community management and outreach skills in our staff.

Social CRM 213

Social CRM Skills Project Process 213

SocialFish

OCTOBER 1, 2010

All I know about online influence… (Mack Collier). The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Marketing and IT share a common fear (Scott Brinker). The Art of Social.

Analysis 165

Analysis Social CRM Construction Foursquare 165

SocialFish

NOVEMBER 3, 2010

If you are not monitoring online mentions of your association, competitors and industry, you will discover the problem too late to effectively counter the negative influence. Steve Farnsworth in his blog, Digital Marketing Mercenary, posted 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions.

Attensity 169

Attensity Reputation Press Release Survey 169