Convince & Convert

JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

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Social Media Strategy Influencer Case Study 128

Convince & Convert

JUNE 8, 2010

Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. That’s the Opportunity Economy at work.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. link] larrythewineguy Seems to me you wouldn't put all your eggs into any one basket, Twitter, Facebook, FourSquare or any of them. What’s Happening?

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Your strategies must employ content creation, community management, local/maps optimization, among others. Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. Community Management. 8 Ingredients that Make a Community Manager : Who are the best community managers?

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

JUNE 3, 2010

Ask a newly-minted Foursquare mayor how they feel about it. It’s making social content sharing more fun. Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. I’ve tried Foursquare , too. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Their brand management account followed me on Twitter after I posted, and retweeted my positive tweets.

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Social Media Strategy Comments Course 130

Convince & Convert

APRIL 22, 2010

In either event, your job in this circumstance is to create conversation. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels.

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Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. More so than any other event I attend, SXSW is conference roulette. Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. I’ll write about that soon.

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Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

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Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

(photo by D3 San Francisco ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Integrating Email and Social Media with Flowtown 4 Steps to Drive Sales with a Social FAQ Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How to Introduce Social Media to Your Business (Danny Brown) (..)

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Social Media Strategy Mobile Consultant 119