20 Ways to Generate ROI from a Corporate Blog
Webbiquity SMM
MAY 10, 2011
Use “ads in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. Generate webinar registrations.
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