Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

APRIL 1, 2010

A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. I’ve seen my average number of comments increase since I moved to Disqus. I implement bit.ly

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Viper Chill

AUGUST 25, 2011

The huge growth of online sites like Youtube, Twitter and Facebook, which have the potential to give anyone a large audience are a great example of this in action. It’s really about having an impact on your own niche community, however small or obscure it may be.

How To 79

How To Influencer Technorati Forums 79

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! fan pages)? fan pages)?

Facebook 277

Facebook Issues MySpace Privacy 277