article thumbnail

Creating a marketing strategy

Koka Sexton

We are going to talk about marketing strategy and execution for startups. I understand that there are companies that have brand markers as roles but in a startup space in a small midsize company space you really shouldn’t be focusing on brand marketing unless your user growth is off the charts. Hello, everyone. Your website.

Strategy 103
article thumbnail

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

The Diagram of a T-Shaped Marketer at Buffer. Generally-speaking, everyone on the Buffer marketing team will have all the base knowledge and marketing foundation skills listed in the diagram; plus, each teammate will have chosen at least one main channel in which they are an expert. Arielle, Community Strategist. HTML and CSS.

Marketing 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. For example, do you offer an online support and discussion community just for customers? Make your site stand out and communicate more effectively by incorporating diagrams, infographics, animation, photos, video and other media types.

B2B 189
article thumbnail

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. For example, do you offer an online support and discussion community just for customers? Make your site stand out and communicate more effectively by incorporating diagrams, infographics, animation, photos, video and other media types.

B2B 101
article thumbnail

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Toothbrush startup Quip (a phrase you could not have imagined hearing back in the year 2000) reposts images of happy customers at the bathroom mirror. Partner with an influencer or an influential community member for a social media takeover , product collaborations or even a virtual interview or conversation. This is community, people!

Products 145
article thumbnail

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

With our community’s help, we put together an ultimate list of content curation sources across multiple industries. Ecommerce Marketing Blog by Shopify: A blog about ecommerce marketing, running an online business, and updates to Shopify’s ecommerce community. . But where do you start with curation? Personal finance.

Curation 111
article thumbnail

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Buffer does this well with its “Open” blog, telling their story as a startup while building a connection with their audience. Diagrams are awesome for demonstrating relationships and organizational flows. It was a powerful and educational way to connect with the community. Photography. Certification Programs.