Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Throughout all the major social media platforms and channels of course. We recognise that we missed the opportunity to engage with the online community. Tags: branding social media Gap Gap logo. We identify with this… So here’s what happened.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Likeable

NOVEMBER 13, 2019

People love to tell their stories and share their opinions on social media. Filters are a low-cost, high engagement way to tap into the spirit of the season with a soft touch, even if your brand doesn’t have a retail presence. Give Back to Your Community. Encourage Sharing and Engagement.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now .

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. What are Instagram eCommerce tags?

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

The Realtime Report

NOVEMBER 27, 2012

The company used its customer newsletter and social media to promote the event. From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. ”Compensation: pants.” ” A total of 20 hackers showed up.

Brands 192

Brands Organization Hosting How To 192

Convince & Convert

APRIL 8, 2010

link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. If it was truly a vacation, iPad all the way. I find Kindle to be easier and better as a book device. Easier on the eyes, and light enough for one hand usage.

iPad 136

iPad Content iPhone Wireless 136