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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. SF has long been known as THE leader in Customer Relationship Management (CRM) software, offering businesses the ability to track their clients and prospective clients in a cloud-based software environment.

Radian6 278
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Sysomos Acquired By Marketwire

Dave Fleet

Jive Software. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies.

Sysomos 334
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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Because customer relationship management, automated or not, is social.

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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Now, the calls are coming through online, via the social phone.”. Customer Service.

Company 142
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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Increase conversations about your brand, change the current online sentiment of your brand? Setting up your listening posts and building a solid foundation can be done for free to cheap (on the software side) using tools like Google Reader, Google Alerts, Yahoo Pipes, etc. After you’ve found these people join their conversations.

Campaign 105
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

and jumped into their conversation near the end. Tiffany asked us for input of what we would have liked to seen but didn’t at #SMAZ – the topic that came to mind for me was more discussion on how to build community on social media and engage with fans / followers. Listen and join the dialogue with Radian6.

ROI 114
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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We should get a social media software company named after these! So we need to buy Radian6 or Argyle Social or Involver.” The RSS feed is: [link].

B2B 121