Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Jason Yormark

AUGUST 17, 2009

Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. That’s true community, and incredibly powerful stuff.

Examples 249

Examples Social Media Social Networking Community building 249

Jason Yormark

AUGUST 9, 2011

Lead any social media conversation with how many Twitter followers you have. Well, I don’t in conversation, but oh…right there at the top of my bloggy blog, I do. 5 Great Social Media & Community Job Resources. The closest I’ll ever be to celebrity is Vin Diesel’s stunt double. Gonna need to eat a few more sammiches though.

Social Media 237

Social Media Applications Social Networking Questions 237

Jason Yormark

APRIL 4, 2011

Outside the obvious that it’s a community directly tied to job opportunities, there are thousands of great communities with vibrant discussions. Take the time to contribute to these conversations, share your content, and establish yourself. Related posts: 5 Great Social Media & Community Job Resources.

Social Media 226

Social Media Google Reader RSS HootSuite 226

Jason Yormark

AUGUST 9, 2009

Now of course I’m not referring to the Ashton Kutchers of the world, but the common users with marketing or community backgrounds, specifically mid range users with 10k plus followers. That’s a whole different conversation. Community, marketing, video production, are some examples of professional connections.

Social Networking 100

Social Networking Badge RSS Disqus 100

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Sparking controversy has always been a tried and true tactic to increase readership and conversation. I can't speak for Erik, but perhaps articles like the Boeing example are one of those.

Review 209

Review Case Study Postrank Study 209