SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Ignite Social Media

MAY 17, 2016

But what may surprise you is how the various individuals at Ignite utilize social media in their everyday lives. Someone working on the analytics team could be using social media in a far different way than someone working all day as a community manager. Social media is also her go-to source for the latest in marketing news.

Lurker 104

Lurker Social Media Marketing Trends 104

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? Image: Thinkstock. Changing interactions, changing metrics.

Content 100

Content Metrics Lurker System 100

Pam Moore

FEBRUARY 24, 2018

He made it crystal clear that we all will see less brand content in our news feed. Facebook wants to highlight user content that improves our well-being, as well as gets people talking and engaging. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. What About the Silent Lurkers?

Feed 167

Feed Feedly Metrics News 167

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Razor Social

NOVEMBER 29, 0002

How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. Engagement is also important to monitor because you expect that some of your audience will engage with your content.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 161

Social Media Statistics Strategy Research 161