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How to optimize your marketing budget: Do more with less

Sprout Social

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Both sides should define and agree on what constitutes high-quality leads and create a handoff process so time is spent on nurturing quality leads.

Marketing 131
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Learning via the Social Media Game

Bare Feet Studios

I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site.

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How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

First Establish Your Area Of Expertise In Communities Contrary to the popular belief of some, social media isn’t really about tweeting, posting, or marketing. Tools like knowledge bases, content management systems, enterprise search, blogs and wikis all played critical roles in the development of these systems.

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Blogging in 2023: How To Start A Professional Blog And Make Money

ProBlogger

Even back when Darren and I started discussing a potential book, blogging wasn’t new, and we had already seen the community undergo several changes. Of course, there are hybrids, and niche sites that start out only for search traffic and then they find they attract a community or grow email newsletters after the fact.

How To 39
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How to Start a Successful Blog in 7 Easy Steps

Rebekah Radice

Legacy: design content that leaves an indelible mark on your industry, audience, and community? A passion for that community (money will come when passion is the fuel that keeps your blogging fire lit!). Your content management system is equally important. Content That Entertains. A Quick Recap.

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25 Reasons Why Google Hates Your Blog

ProBlogger

Most content management systems will have a plugin that will create and submit your sitemap to Google, taking all the hard work out of the process. You copy your content from other bloggers. So go and get social, and build a community around your blog. Smart people don’t try to reinvent the wheel.

Google 51
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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Metaphorically, an individual may engage in a learning process that is either more acquisitional or participatory (Sfard, 1998). This article has been compiled after tracking recent conversations in the blogosphere and following social bookmarks. Most ePortfolios are intended for document management, retrieval and presentation.

Web 2.0 165