How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years
Buffer Social
OCTOBER 2, 2023
She spent the next six months constructing course content, without the slightest clue about what she was doing, assuming that customers would sign up eagerly. From that wake-up call, my co-founder and I learned to calculate what we call “Cost to Acquire AND Serve a Customer” (CASC). SEO continues to be a main driver.
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