Target Dabbles in Curated eCommerce with “Awesome Shop”
Convince & Convert
DECEMBER 12, 2013
Target is also bringing extensions of The Awesome Shop to its physical stores by leveraging iPads and flagging merchandise on displays. Following the ANA Masters of Marketing Conference in Phoeniz, AZ, the New York Times published a somewhat comical but true article about how the catchphrase of the year is becoming, “Innovate or Die.”
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