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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. A recent study conducted by Linqia showed that 57% of brand respondents indicated influencer content has proven to outperform their own brand created content! Click To Tweet.

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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. Click To Tweet.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Are you influencing brand perception in a positive way? Your brand is your personality, communication, tone and perceptions of all who experience your brand. Value Received. Relationships.

Brands 167
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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. Are you influencing brand perception in a positive way? Your brand is your personality, communication, tone and perceptions of all who experience your brand. It’s relationship.

Brands 113
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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Digital Body Language: 105 Factors Impacting Your Brand (white paper). It's in our DNA to want to connect with other human beings who believe in the same things we do. SoundCloud.

Brands 166
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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Are you influencing brand perception in a positive way? However, you can influence perception if you know how to build, launch and manage your brand architecture. It's relationship.

Brands 109
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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. 15 Tips to Zoom Your Brand (white paper). It's Who You Are. If done right, it will also help differentiate you from your competition.

Brands 60