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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Couple your email newsletter content with additional website content on a blog for improved commenting. Turn your blog into a mobile blog site with Mofuse. Check out Twitter as a way to show a company’s personality.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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Social Media Marketing Guide: Facebook

Little Web Giants

Moderator : Can also send messages as the page and respond to and delete comments and posts. There are also a number of optional (but recommended) metadata including og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, and og:video. Mobile Device User. Newsletter Sign Up.

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Social Media Marketing Guide: Facebook

Little Web Giants

Moderator : Can also send messages as the page and respond to and delete comments and posts. There are also a number of optional (but recommended) metadata including og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, and og:video. Mobile Device User. Newsletter Sign Up.

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7 Top Tips To Create A Killer Video Content Strategy

Keyhole.co

For example, if you want to create an email list then you need to focus on sign-ups for your newsletter. Invite the audience to post questions or comment on the video to boost engagement. Here are a few of them: Make the video easy to consume on desktop (and laptop), tablet, and mobile.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

You’ll also want to email a link to your list (sometimes in a larger newsletter). Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page. You want to encourage people to engage with the content, comment on it, and share. Leave any questions or thoughts in the comments.