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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389
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Debunking Five Social Media Myths

Socialized

and went on to cite statistics that show both e-mail and social networking use on the increase. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important.

comScore 156
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Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Broadcasting Brain April 18, 2008 at 6:51 am { 25 comments… read them below or add one } Jason Falls February 1, 2008 at 9:55 am Great post and great points, Tamar. If you also ask me, Digg has had a lot of vocal supporters and those voices are going to be preaching about other social networks now.

Digg 100
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Women + Social Media = ?

Diva Marketing Blog

My reactions : Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. . Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Source: ComScore. Did you know.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.