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How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Research is conducted using community platforms or on a one-to-one basis. How To Use Customer Insight To Power Your Business.

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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations. Be Everywhere The first step that any business needs to take is establishing themselves as a company that embraces community. In other words, a community platform that lives on your site.

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Is a Discord community right for your brand?

Sprout Social

Discord is the future of online communities. Traditionally associated with gamers, the platform has gone mainstream. Today the seven year-old company has grown to more than 300 million registered users. Gen Z, in particular, is opting to spend time in smaller, private online communities. A Discord server is a hub.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. And yet, there’s something to this.

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Link Love Monthly: Best of March 2011

SocialFish

The Pros And Cons Of Facebook Comments (TechCrunch). Things Companies Don’t Want to Hear about Social Media (Sysomos). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. The Fantastic Five GIS Tools for Nonprofits (NTEN).

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Why or why not?

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.