Sherrilynne Starkie

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data is a collection of data sets so large and complex that they difficult to process with commonly used software tools. For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. He then collaborated with a magazine to create a data map of his life. “In

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Content demand: how to cope

Sherrilynne Starkie

Shared access to common tools will streamline creation, curation, measurement, analytics and deployment. In a content culture, marketers create and systematize the integration of paid, owned, and earned media in collaboration with departments and functions across the organization. Technology underpins process.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. This includes best practices, strategy, online tools and platforms, content formats, and more. Today, consultants identify potential partners whose social media activities add value.

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Why real social media experts are also great writers

Sherrilynne Starkie

What tools and resources does a writer use? Another tip for writers is to make use of online tools and resources. There are ideation tools, vocabulary tools , editing tools and proofreading tools available free online to support a writer. They challenge a writer to invent, compose and create on the fly.

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Will the CoTweet gamble pay off?

Sherrilynne Starkie

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. The Single Most Important Twitter Tool for Ad Agency New Business (fuelingnewbusiness.com). Image via CrunchBase. VISIT MY FACEBOOK PAGE.

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Social media in call centres

Sherrilynne Starkie

In the call center context, social media becomes a customer collaboration tool for monitoring conversations and interacting publicly with consumers. Social media is fundamentally different from all other customer engagement channels in that conversations are public. ” Related posts: Reuters, Rogers and social dashboards.

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Nine years of Twitter

Sherrilynne Starkie

Both are easy to use, but Hootsuite is better for team collaboration. Related posts: Twitter is a favourite tool for bullies, stalkers and trolls. Hashtags too are really useful in following trends and conversation threads. I also use Tweetdeck on my home computer and Hootsuite at work to publish and schedule tweets. Instagram or Vine?

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