How 2nd Screen Apps killed off Television Advertising – Social Media TV
Laurel Papworth
JULY 22, 2013
If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Everyone on Twitter and Facebook and Zeebox are shouting at the players, the contestants, through smart device 2nd Screen Apps on their iPads, Androids. Then the Ads come on.
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