SocialFish

APRIL 6, 2011

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Community management. To learn more, check out the whitepaper.

Social CRM 192

Social CRM Collaboration Curation Newsletter 192

Convince & Convert

JULY 12, 2011

Building a social business is not so easy. It requires people to actually communicate — processes and governance models that help shape employee behavior online — and technology to facilitate collaboration across the organization. Change Management is the foundation of a Social Business.

Jive 146

Jive Lithium Social CRM Yammer 146

SocialFish

SEPTEMBER 9, 2010

A community of customers supports each other, reducing support center calls. Anticipation of prospects and customers using Social CRM technology. Innovation of new products with customers using web collaboration. Supply chain is influenced by social data in real time. You know and track ROI].

Social CRM 176

Social CRM ROI Collaboration Social Media Management 176

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. Allowing for and creating communities.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147