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Social media personalization: The opportunity and risks to consider

Sprout Social

What is social media personalization and why are marketers prioritizing it? Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. link] Michael A.

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The Rise of #SocialSelling

Koka Sexton

Best-in-Class sales reps (reps that deployed social selling) companies saw a 16.3% decrease among Laggards “Social Selling: Best-in-Class Targeting of the Right Message, at the Right Time, for the Right Person” Aberdeen Group; 2012. Another article asks Should your business invest in social CRM tools ?

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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

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Social Media Training for Sales – Social Selling University Launches

Koka Sexton

Social Selling University’s (SSU) actionable content and interactive learning modules have been developed by expert instructors, including experienced thought leaders, authors and analysts. Isn’t social media for marketers? Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Pathetic BP.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

– Posted using Chat Catcher [link] livepath (Leigh Duncan-Durst) Twitter Comment @jaybaer I’m quoting you in my class Saturday – archery vs. Ping Pong analogy! RT @DeepDishCreates @jaybaer: Develop a social media strategy in 7 steps. Will love to have clients get away from brochures and explain in 120.