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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

How can we create a killer social media campaign that will get noticed? No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. The entire agency must change.

Questions 161
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. This past year, the ROI off of my social media strategy has far surpassed my high ranking website. Putting my content on someone else site is too scary. I decided to jump the social media band wagon a couple years ago.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. This past year, the ROI off of my social media strategy has far surpassed my high ranking website. Putting my content on someone else site is too scary. I decided to jump the social media band wagon a couple years ago.

Facebook 167