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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Eve is the author of Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow and CEO of Social Media Delivered, a firm that helps companies leverage LinkedIn, Twitter & Facebook & blogs. Eve Mayer Orsburn. LinkedInQueen. And yes, she really knows LinkedIn. Stacey Acevero.

Twitter 279
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. If only more others felt the same. 'Digital 'Digital PR' should not mean creating a ghetto of specialists on the side of the agency. The entire agency must change.

Questions 161
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

This past year, the ROI off of my social media strategy has far surpassed my high ranking website. Putting my content on someone else site is too scary. link] Chris Dowell If I had read your post a year ago I would have said your crazy. I decided to jump the social media band wagon a couple years ago.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

This past year, the ROI off of my social media strategy has far surpassed my high ranking website. Putting my content on someone else site is too scary. link] Chris Dowell If I had read your post a year ago I would have said your crazy. I decided to jump the social media band wagon a couple years ago.

Facebook 167
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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. We could make it an educational piece, add some video, link to your blog and make some suggestions for improvement. Skip Colcord June 30, 2010 at 11:18 am Thanks, Adam. I enjoyed your comments.