Waxing UnLyrical

MARCH 14, 2011

This is an important tool in both a counterinsurgency strategy and a PR campaign. And I’d be remiss if I didn’t give a shot out to my own community, including my employer Vocus, which has gone above and beyond to be supportive and understanding. Frank Strong is the director of PR for Vocus. Stay humble.

Vocus 274

Vocus Flickr Training Posterous 274

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. They use Vocus to monitor “buzz.&#

Vocus 198

Vocus Foursquare Campaign Influencer 198

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193

ROI Social Media Vocus Metrics 193

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. The entire agency must change.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good food for thought: [link] [link] Justin Exactly I feel as though–and I may be understanding you wrong–that you're giving a bit too much weight to Facebook.

Social Media 167

Social Media Facebook Marketing Consultant 167