Webbiquity SMM

article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity SMM

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

article thumbnail

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Campaigns and content that works for one market often doesn’t resonate with another. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). A targeted, in-language social media ad campaign also helped. They also need cultural fluency.

Marketing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Social Media Matters for B2B Vendors

Webbiquity SMM

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Social media marketing has clearly been embraced by consumer brands.

B2B 190
article thumbnail

The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. The world’s leading #retail network, connecting trading partners around the globe to optimize #supplychain operations for all retail partners. Followers: 9,331. Following: 219. Followers: 9,207. digidotcom.

Company 149
article thumbnail

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Holding contest and giveaways can be effective and popular, particularly for retail or hospitality marketers looking for ways to use social media for your small busines s. There are different types of contests you can host, from primary sweepstakes to trivia questions to competitions based on creativity.

article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. Just over 50% of buyers under 40 use social media, versus 35% for more senior buyers. Searching For Online Leads And Where To Find Them by MediaPost Search Blog.

Research 210
article thumbnail

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. NewsCred ). 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%.

NewsCred 273