2014-digital-marketing-ecosystem 
Convince & Convert
MAY 25, 2010
It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S.
Buffer Social
NOVEMBER 8, 2023
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off.
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Sprout Social
OCTOBER 13, 2022
Social marketers know creating viral posts isn’t their most important goal. That doesn’t mean you can’t learn something from viral posts and campaigns. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. million views on Twitter alone and kickstarted a viral “Penguin Tour” campaign.
Convince & Convert
APRIL 1, 2010
Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.
Oktopost
AUGUST 13, 2019
Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. Do you have a strong sense that the company is meeting the challenges of eCommerce in today’s fast-paced digital age, or not?
Webbiquity SMM
FEBRUARY 7, 2012
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.
Webbiquity SMM
APRIL 29, 2014
Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing. email marketing.
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