Waxing UnLyrical
NOVEMBER 30, 2016
After all, people show loyalty to other people – not to faceless corporations. In fact, studies have shown that positive emotions towards a brand have a far greater impact on customer loyalty than any other judgment based on the attributes of a product or service. So what does this story have to do with Guinness? Personality.
Waxing UnLyrical
AUGUST 10, 2016
On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. Visual content builds trust & loyalty. Our brains are wired to find visual content especially compelling. And those details matter.
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Waxing UnLyrical
JUNE 12, 2013
Yet, once a marketing strategy is under consideration, an additional layer of analysis is deserved, one that analyzes the way an ad or campaign fits into a holistic view of the customer experience.”. Imagine a campaign for a new cracker. You can easily substitute public relations for marketing in the above excerpt.
Waxing UnLyrical
MARCH 19, 2013
Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. How do you qualify your audience for each campaign? No one enjoys having their value reduced to a number, or bid for at an auction. apologies, Shonali!).
Waxing UnLyrical
MAY 7, 2012
Campaigns like Twestival and America’s Giving Challenge were the first giving events that laid the foundation to promote more social good action—spreading the word, donating, signing petitions, etc. Loyalty comes from the heart, so for a potential donor to become an actual donor means gaining their trust. Telling the stories.
Waxing UnLyrical
DECEMBER 5, 2011
For example, bloggers that your company works with consistently over several campaigns. But you get my point – Zack and team had a loyalty for each other on the show that wasn’t for an episode here or there, but for the entire run of the series. Think raving fans. Influencers can become ambassadors over time.
Waxing UnLyrical
APRIL 6, 2016
According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty.
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