Waxing UnLyrical

MARCH 14, 2011

This is an important tool in both a counterinsurgency strategy and a PR campaign. Sphere of Influence. The people we want to engage are the “influencers&# – people who have the ability to cause measurable actions. Our influencers and audience may, in fact, reside outside the borders of the United States.

Vocus 274

Vocus Flickr Training Posterous 274

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. They use Vocus to monitor “buzz.&#

Vocus 198

Vocus Foursquare Campaign Influencer 198

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? I especially like your last point — if social media has changed anything, it's changed the definition of influence. I especially like your last point — if social media has changed anything, it's changed the definition of influence.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. I don't think everybody will be happy with the way Facebook is using and developing her influence on the web. link] Dennis Price RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. I don't think everybody will be happy with the way Facebook is using and developing her influence on the web. link] Dennis Price RT @jaybaer: "R.I.P.

Facebook 167

Facebook Consultant Social Media Sites 167