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The Social Media ROI Debate

Webbiquity SMM

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

How can we create a killer social media campaign that will get noticed? I mirror your sentiments. No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

Questions 161
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign.

Facebook 167