Waxing UnLyrical

MARCH 14, 2011

To the Army, engagements often mean meeting with people in the community. This is an important tool in both a counterinsurgency strategy and a PR campaign. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. An extended community.

Vocus 274

Vocus Flickr Training Posterous 274

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. They use Vocus to monitor “buzz.&#

Vocus 198

Vocus Foursquare Campaign Influencer 198

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? Does that make sense?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167