Small Business Mavericks

JULY 13, 2012

In fact, chance are, you haven’t been hit with a negative SEO campaign at all. But in highly competitive industries where shady characters are a dime a dozen, it could happen. But in highly competitive industries where shady characters are a dime a dozen, it could happen. How Common Is Malicious Link Building? I mean that.

SEO 107

SEO Campaign Engineering Team 107

Small Business Mavericks

MAY 6, 2015

The average content marketing campaign can deliver KPIs equal to or better than most native advertising campaigns, but there are distinct differences. native campaigns yield higher views, site traffic, and social engagement. native campaigns yield higher views, site traffic, and social engagement. Content or Native?

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

AUGUST 19, 2013

Multi-channel content marketing - Why just limit yourself to your own blog and a few other blogs in your industry? Branch out into multiple channels that include print trade journals, industry magazines, and print and e-mail newsletters. Wherever your audience is, there you should be also. You can expand your reach in powerful ways.

Content 101

Content Press Release Marketing Journal 101

Small Business Mavericks

SEPTEMBER 25, 2015

The top click-through rates for e-mail marketing are for the Hobbies, Media and Publishing, and Photo and Video tied with Home and Garden industries (5.7%, 4.8%, and 4.2%, respectively). The highest click-rate is in the business publishing industry (6.7%). For e-mail engagement, the lodging and travel sector leads the way with a 56.7%

Apparel 70

Apparel Statistics Marketing Retail 70

Small Business Mavericks

AUGUST 16, 2011

They offer specialization in multiple industries, including real estate and financial services. The basic edition is free and offers standard features such as contact and campaign management. – Sage is a legacy vendor in the CRM space, and ACT! is one of the strongest products in their portfolio.

Real Estate 161

Real Estate Small Business Aggregator Software 161

Small Business Mavericks

JANUARY 29, 2016

You should plan on having a strong social media promotional campaign. By posting frequently about what’s going on in your industry and about issues relevant and important to your target audience, you become a recognized authority in your niche and more people will want to follow you.

Social Media 70

Social Media SEO Engineering Issues 70

Small Business Mavericks

MARCH 20, 2011

I like what Matt McGee had to say about NARs blog comment advice: Commenting on blogs can help with exposure, but it’s not a “campaign” and isn’t likely to make a search engine think your site is trustworthy, either. Worse, it’s something that too many people overdo and get wrong. I completely agree with Matt on that point.

Real Estate 79

Real Estate SEO Case Study Small Business 79