Campaign Discount Microblogging Yahoo 
Techipedia: Tamar Weinberg
MARCH 4, 2010
Pam says that she’s experienced great service and low prices (especially with their Twitter discounted rate) — and the “rooms were spacious&# too. Both Pam and Joe talk about the social media/Twitter discount. Two days ago, they launched a new campaign to replace the old one. Answers Yahoo!
Techipedia: Tamar Weinberg
MARCH 12, 2009
Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. – is a good thing.
Techipedia: Tamar Weinberg
FEBRUARY 6, 2008
For the entire day, I discounted the idea that anything would be wrong (and that it was really a cold, after all). with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
Shower them with discounts or monetary compensation. In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. Answers Yahoo! Offer them free products, samples, or gifts. Does brand evangelism work?
Techipedia: Tamar Weinberg
MAY 5, 2010
On the other hand, you can also share the same discount code across all social platforms. Share the 10OFF discount code for everyone, for example. Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. Answers Yahoo!
Techipedia: Tamar Weinberg
JULY 29, 2010
In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I did this with a web designer that I have chatted with often, he offered a discount and I “forced&# him to take his full price.
Techipedia: Tamar Weinberg
DECEMBER 15, 2009
You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.
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