Campaign CPM Social Media Survey 
Webbiquity SMM
OCTOBER 17, 2023
Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.
Hootsuite
OCTOBER 28, 2019
What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.
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Keyhole.co
MAY 25, 2022
Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.
Ignite Social Media
FEBRUARY 18, 2019
According to a Social Media Marketing Industry Report from Social Media Examiner, small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. Matching consumer’s behavior on mobile can positively impact campaign results.
Social Media Strategies Summit
SEPTEMBER 12, 2019
Media buyers would negotiate, make purchases and create change orders with salespeople. Once confirmed, the publisher would take over running the campaign. Traditional vs. Programmatic Media Buying. Programmatic technology reduces human error by taking over some of the menial tasks performed by a media buyer. Lower Costs.
Buffer Social
SEPTEMBER 26, 2018
Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. In addition, the survey found that more than half of people said they’re making more online purchases as a result of seeing stories and 34 percent said they went to a store to look for a product they had seen in stories ads.
Oktopost
JULY 15, 2020
A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.
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