Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” ” It’s truly an outstanding and exciting result of the democracy of the internet.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

FEBRUARY 21, 2012

Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth? What is the ROI of silence? Of ignoring conversations? Ignoring customers? What do you get from that? Interesting question isn’t it?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

NOVEMBER 1, 2011

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? While its still a relative bargin, social media can also drive traffic to a website without the same costs associated. When there is a cost savings, then that should be included in the ROI model as well.

ROI 161

ROI Social Media CPC Metrics 161