Small Business Mavericks

JANUARY 15, 2016

How do you determine your return on investment (ROI), or should you bother? You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. There are many things that affect the ROI of your social media. Do all of these tasks impact your ROI? There’s your ROI.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

AUGUST 3, 2011

For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness.

Brands 93

Brands ROI Advertising Price 93

Small Business Mavericks

JULY 31, 2012

You’ve likely heard that a DIY social media campaign is free. If your administrative assistant is the person working your social media for your company, you pay her a salary. Of course, she also does other things for the company too, so all of her time isn’t spent on social media. It doesn’t cost you any money.

Social Media 98

Social Media ROI Cost Course 98

Small Business Mavericks

SEPTEMBER 22, 2014

Paid search gives new or small companies immediate brand exposure. PPC costs more than organic search (SEO), but it’s hard to compare ROI when you can’t measure them the same way. Marketing is exciting because it is dealing with people, and that makes the unexpected a possibility with every campaign.

Paid Search 110

Paid Search SEO Small Business ROI 110

Small Business Mavericks

APRIL 18, 2013

Here are 5 specific ways some companies sabotage their own online marketing efforts. Create an ongoing dialogue with your company and learn how the process works. Nothing can kill a campaign faster than the client not being fully committed. That will cost your business money and lower your ROI. If not, let them know.

Marketing 105

Marketing Consultant Small Business ROI 105