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How to Increase Your Twitter Impressions Organically

Sprout Social

A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. When people are looking for Tweets on a certain topic, they search popular industry hashtags. Do a search for a popular hashtag related to your industry. Automated messaging.

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45 Marketing Tools to Consider for 2017

Razor Social

In just two years, marketing automation has grown from being a $500 million industry to a $1.2 You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more.

Tools 40
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An Introduction to Social Media for Business

Sprout Social

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

When people share your content from your website to social platforms, you need to make sure that it’s shared in the best possible way. social media optimization tool to check how well your website is optimized for sharing via social media. Compare Historical Traffic Trends. Automate sharing of evergreen content.

Tools 40
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5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

ProBlogger

When you connect and build relationships with publishers and other high-profile bloggers in your industry, you are given platforms for engaging with your potential customers. How many shares has their content earned on each social network? Our research found that secondary platforms can earn upward of 30% of all social shares.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines. They had no platform.

B2B 318
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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Our research showed a 59% improvement in conversion rates from organic search traffic for marketers who integrated social media and SEO, over those who did not.” ” SEM + SEO [PRESENTATION] by e-Strategy Trends. Audience development is part SEO, part social media, part advertising, and part PR.

SEO 192