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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

But the same general approach applies to any industry. BuzzStream. BuzzStream offers nice functionality in this area. Free Tools for Monitoring Hot Search Trends. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Contact Management.

Blogger 196
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Market Share: Are they capturing the majority of customers in your industry? Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Do your competitors work to create content about trending news items and stories that relate to your industry?

Analysis 106
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How to Increase Your Twitter Impressions Organically

Sprout Social

A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. When people are looking for Tweets on a certain topic, they search popular industry hashtags. For instance, the hashtag #smm is common in our industry because it’s an acronym for social media marketing.

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An Introduction to Social Media for Business

Sprout Social

Do they Tweet links to industry news? Curate content from other sites in your industry, share images and other types of media. The trend toward visual marketing is growing thanks to all of these apps. For instance, Sprout Social gives you insight into your audience’s demographics. Do they post quotes on Instagram?

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45 Marketing Tools to Consider for 2017

Razor Social

In just two years, marketing automation has grown from being a $500 million industry to a $1.2 Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. BuzzStream. BuzzStream is a great tool for tracking and managing your influencer outreach efforts.

Tools 40
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5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

ProBlogger

When you connect and build relationships with publishers and other high-profile bloggers in your industry, you are given platforms for engaging with your potential customers. Once you’ve narrowed down your search for your industry or niche, look out for the influencers who are followed by other influencers.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines. They had no platform.

B2B 318